In 1910, Carl H. Galloway installed a used telephone switchboard above his
family's grocery store in Maitland, Florida. A former employer in Texas had
sent him ten reconditioned telephones, and Carl wired them into the homes
of nine of Maitland's wealthier families — and a local livery stable.
Service was free at first, simply to introduce the neighborhood to the
idea of placing grocery orders from home.
"By 1911, business had doubled. By 1913, sixty subscribers
shared a single-sheet directory."
In 1912, a second switchboard followed in Winter Park's Henkel Building at
New England and Park Avenues. By 1915 the operation had a proper name —
The Winter Park Telephone Company — and a headquarters on New England
Avenue. In 1918, Carl Galloway laid the city's first underground cable,
choosing to preserve Winter Park's natural beauty rather than line its
streets with poles.
Across the decades that followed, the company became a quiet leader in
telecommunications: the first in the Southeast to offer Tel-Tone pushbutton
calling in 1966, and the tenth-largest non-Bell telephone company in the
United States when it joined the United Telephone System in 1979.